KEY NOTES ON CREATIVITY

Dear friend, here some some key notes on information maketting........... please i beg you, dont joke with it.

● This is one of the most important sections, if you're going to succeed. We need to get your creative
juices flowing right now allowing you to pull together ideas that will turn into full scale, viable,
sellable and profitable products.
● Don't underestimate this, once you have this down, you'll find yourself with a never ending flow of
ideas and products to develop far into the future; your only tools being your mind, and a blank piece of
paper.
● The number one reaction when I suggest someone starts his or her own business, is “but I don't have
anything to sell” or “I don't know what to sell”. Lets set the wheel in motion and begin to solve this
problem right now.
● If you're thinking that you lack imagination, or that you don't have the ideas or the experience to
create your own products, remember this, everyone that came before you, and everyone that will come
after you will always create their first product with no experience what so ever. You can do this too and
it'll make you more money than any flutter or big investment on leads or purchased ads or anything like
that will.
● Lets also look at the second important aspect of product creation. Taking old ideas or previously non
viable ideas and turning them into something sellable, something solid, reliable and profitable, all from
something that looked like a dead loss or impossible just a few months ago.
● Two important points before we get started. One, this will get progressively easier as you go along.
Two I'd like you to make a point of not worrying about how many ideas you come up with, or the
quality of your ideas, or time limits, and any other constraints. We need to throw all this out of the
window right now. Times and deadlines don't exist all there is, is you, your mind, and this report
getting your full concentration.
● The longer that you spend within your target market, and looking at other peoples products, the more
ideas you'll be able to generate, because you'll have more knowledge of what people want. So don't
worry about only coming up with a few relating to your target market. After each product launch, your
ideas will grow to such high numbers you won't have enough time to carry each and everyone one of
them out.
● I'll be honest. I’ve been using this method for a long period of time now, maybe four or five years in
total. Things happen all the time. For example, last night I was simply writing the plan for this report
and looking at what I wanted to cover and I had to stop, because ideas kept coming to me over and
over. In the time it took to plan a section, which took no longer than it takes to write a full three pages
of text, I'd come out with no less than five individual new product ideas, some of which you'll see
released when I'm done with the projects I'm working on right now. That's how powerful this is.
● One piece of important advice. Keep everything. Write everything down, every idea, every glimpse
of a new product or service that might work. If you haven't done so already, create an 'In Concept'
folder, and within this every time you get an idea, whether it's viable, good, bad, strange, seemingly
impossible or downright crazy, write it down. You'll see why this is imperative later in this section.
● Lets get some ideas flowing right now by looking at the three main ways to create a product, looking
first at improvement. Looking at the tools that you use that don't do their job adequately.
● A relatively simple concept that doesn't take into account viability to physically create these products
at any stage, and none of these idea pooling stages will, I still need you to write them down, because it's
amazing what they can morph into later.
● Creating products in this way is an automatic reaction for many people and they don't even realize it.
In fact it occurs so often in our everyday lives, and is so obvious this is why I think people miss it.
● Have you ever been using a product or service, and found yourself saying 'this would be so much
easier if X product did Y action'. How about being in a situation and creating something, or carrying
out some task and said to yourself, 'it would be so much easier if I had something that did this for me'?
● A product that family and friends grumble about to you because it doesn't do it's job, or it doesn't do
everything it could to make their life easier. Ever heard people around you making statements or
talking about this? You simply take the product, and add to it. After all you're a person, a potential
customer, so is your family or friend that grumbled about not having the tools to do a job. If someone
wants it, it immediately becomes a viable idea.
● Everyone does this at some point or another through his or her business. Look at that super computer
that you'd like to get your hands on. Yours is ok, why do you want a new one? Because it's better,
because it makes your life easier, solves your problems and does something that previous one didn't.
How about cell phones? The standard brick phones as I call them that we used to use when cell phones
first came about were ok, so why get a new one? Because they're more comfortable, the technology is
advanced, the new ideas and features solve your problems and help you do something you couldn't do
before, or in an easier way, or more quickly.
● Start to look around you, and if you've ever seen an original concept taken by one business, and
majorly improved upon by another business, you can see the effect of this method.
● Don't get me wrong, I'm not telling you to go out and copy everyone, as that would probably get you
into trouble, not to mention have moral issues, but what I am showing you is if it exists, it can be
improved, altered to target a different market, have features added, improved or taken away to provide
an answer for the 'I wish product X did this as well'.
● Practice and experience is going to make this easier, so for the rest of the week, I want you to look at
things in a new light. Don't go looking for things or try and come up with new products, just go about
your daily business, using the tools you normally use and watch out for those thoughts of wishing
something was added, or done differently.
● Ignore the fact that it's not in your target market, ignore any costs or any problems involved with
producing the product, ignore the fact that you're not interested in that market, because when you start
mixing with your own market again and have learned to think this way, things will start to happen
automatically that do relate to your target market.
● Don't dismiss anything. Here's why. Back when I first started online marketing, I had so many ideas
and hopes for the future. I wrote them all down and didn't dismiss them because my current situation
couldn't turn them into reality. Five or six years later, here I am working on two of them. What would
have happened if I'd ditched those ideas? Who knows how many tens of thousands of dollars I wouldn't
have earned by dismissing an idea so early.
● If you've been inspired, and this report has hit you hard and sparked your imagination, go create.
Always have this method in the back of your mind, and take note when you wish something would do
something it doesn't do. When you get an idea, stop, drop everything, don't think, don't dismiss, don't
say but I can't because of -Insert problem here-, just write it down and keep it, otherwise you will
forget, and you will potentially lose tens of thousands of dollars for each and every idea you don't write
down immediately.
● Method 2 is nichyfying. Taking a product, and changing it in such a way that the underlying product
hasn't changed, but it's aimed at a completely different market. This time, rather than improving the
product, you're evolving it.
● Lets look at a real world example. Alcohol is a good one. It used to be all beers and spirits aimed at
the older pub drinkers. Not long ago, the drinks industry started releasing a different kind of alcohol,
the alco-pop. Brightly colored, marketed as fashionable, and sold to a much younger audience, and it
became massively big business, as you can see shelves are stacked full of sweet tasting, vibrant colored
drinks nowadays. It's still alcohol, but it's been taken, evolved (not necessarily improved), nichified and
aimed at a completely different market. Ignoring the ethics of the whole alcohol for youngsters for now,
it's just the example and demonstration we want to look at.
● How about computer processors and computer peripherals? Components are out there that sell very
well that aren't tailored to the mass market, but for developers and high end users only. It’s still the
same peripheral, but it's been both improved and nichified so to speak.
● So you see, niches aren’t all about targeting a smaller market. Especially with the first example, you
can target huge new markets just by changing the way the product is marketed as a whole.
● Method 3 is the most exciting of all, and that's coming up with your own totally one hundred percent
original idea for a product or service. This one still escapes me, but it doesn't mean it has to escape you.
It's the ultimate hardest of the hard, doing a simple search on google so see if it exists already, and
already finding it does isn't such a rare thing.
● It's not unrealistic or irrelevant for me to tell you about this however, because there are of course
people out there that have done it. Pioneers of band new concepts or products. I remember reading an
article on a mother that came up with a brand new and innovative solution for baby feeding. Today it's
being sold all over the world and the idea is all hers, so modern innovation and pioneering creations are
possible, if you end up with one of them, I salute you. Get a patent.
● The fourth and final method of product creation is resell rights. Cheating as I call it. Selling other
peoples stuff as your own. You still get all the power of owning your own product, but it's just not
yours. It’s a shame that most people get this wrong and end up selling 1980's e-books written on cliché
subjects for $5 and expect to get rich. We'll talk about this later in detail, but for now, all I want you to
do is create your own products and come up with all the ideas for yourself, just to prove that you can do
it, over and over again, all the time, whenever you feel like it..............see you later.