Tuesday, September 8, 2009
So Many Info Products. How Do I Get Noticed?
Lastly, before we get into the specifics of actually writing the product itself, I want to write a little
specifically for those of you out there that have decided to write a report of some sort related to online
marketing. Now, surely there's so many info products out there now, you're wondering how you're
going to get yours to be noticed.
Let me tell you something, you can still get your info product out there and connect with the market.
Just because there's a load out there, that doesn't make them all good. It doesn't make them all original,
inspirational, or even useful in the slightest. So why are people still buying online marketing info
products if they're any good?
It's simple. I can tell you now there are four different types of people reading these reports. The first
type can't be bothered, and has likely already sent me an e-mail telling me there's too much for them to
read and they don't have the time for it. Or they'll mail me and say something along the lines of they've
heard this before, or they know everything already and how much I suck. These people will go away
having gained nothing from these reports, and once again commence their search for the quick and easy
answer to getting rich overnight buying the next newest and latest info product.
The second type are the people that are going to read the reports in full, get excited about how much
money they're going to make with their newfound knowledge, and then disappear when the course is
complete and not ever actually put anything into practice, and wonder why they haven't got anywhere.
They'll put it down to the quality of the site, decide it's not them that's doing something wrong, and also
join group one going on their way to find the latest and greatest info product that'll make them rich
overnight.
The third type are the people I have all the time for in the world. These people are here, they know
what they've got themselves into, they're willing to read, listen, learn and pick up information that's
going to be useful to their business. They're going to go away, follow the instructions, take into account
the tips and tactics put forward here, and set up their businesses. They're going to look good, they're
going to feel good, and hopefully they're going to make a whole load of cash and contacts on the way.
Will they still buy info products? They sure will. If a new tactic arises that sounds juicy they'll jump on
it because they want to get in early and be the success stories out of the crowd. Something to give them
the edge over the other crowd of people pushing products out there.
The fourth and final group are the people that are successful already. You know, I guarantee you there’s
someone reading these reports now, not because they want more info, or they want to learn, but because
they want to be inspired and juiced up a little. I do this one all the time too. Do I need to buy other
peoples stuff to learn everything that I've learned all over again from personal experience? No, but I do,
because I like to be inspired, and see things from other peoples point of view, learn even more to be
even more successful, and spot things that might not have occurred to me if I ignored everyone else and
decided that I know it all, which although is a nice fantasy, it’s just not the case.
So you see, if you're creating an online marketing based info product, don't be having doubts. If that
really is your calling, and you're going to enjoy it, and you can provide truthful and useful information,
go for it. Just because there's a load of them out there already, from the patterns I see, I can tell you that
they're going to be around, and selling shed-loads for a long time to come, even to those who have
already made it with their business.
Alright, now we've got the basics sorted out and presented to you nicely, you should feel more than
ready to get cracking and writing an info product. Remember, even if you're not going to be selling this
as your main product, whether it's going to be an up-sell, of even just a short report of any kind, you
gotta get this down. There's a lot of writing involved in marketing, and it's nice to know how to do this
effectively and how to get people to listen to you, whether it's a short free viral report, or a fully fledged
audio video training guide that you're going to sell for six hundred dollars, the rules in this section still
apply.
GBENGA KUSIMO BENJAMIN
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